Displays & Signs

An existing rolling floor display was updated with Rayovac's new graphics program to help the battery maker introduce its Maximum Plus product.
Producer: Innomark Communications, Cincinnati

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 5,000
Distribution: Supermarkets and drugstores
Construction/Materials: E-flute and B-flute corrugated, five-color printing
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: Bold NASCAR graphics on this shelf display build awareness for Bayer's gift-with-purchase offer of a collectible die-cast race car.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Del Laboratories Inc., New York
Producer: Techno P.O.S. Inc., Anjou, Quebec
Size of Run: 1,100
Comments: The curved, stepped design and bright pink color of this display helped attract attention. An open header above the cream products allowed store lighting to illuminate the products.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: Softsheen Carson, Chicago
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 15,000
Comments: Designed with litho-mounted and flexo-printed corrugated gravity-feed trays, the displays are durable and easy to shop. Sophisticated graphics reinforce the Optimum brand image.

Retail Category: Specialty Shops/Services
Display Type: Freestanding: Permanent
Client: Avecia Pool & Spa Products, Wilmington, Del.
Producer: Avecia Pool & Spa Products, Wilmington, Del.
Size of Run: 1,000
Comments: This selling center is designed to create an aromatherapy products area within pool and spa retail stores. Two production runs have been completed and another is planned. The company says retailers that purchased the display are experiencing 260% higher sales than retailers who did not purchase it.

Retail Category: Specialty Shops/Services
Display Type: Freestanding: Permanent
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Design Phase Inc., Northbrook, Ill.
Size of Run: 400
Comments: Retailers could customize the shelves or baskets used on these Disney fixtures for videos and DVDs.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Sara Lee Canada, Cambridge, Ontario
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec
Size of Run: 1,000
Comments: All of Sara Lee's shoe care products are grouped in this merchandiser. Gravity-feed product chutes make shopping easy and keep the display looking clean and organized.

Retail Category: Mass Merchants
Display Type: Counter: Permanent
Client: Rocky Shoes and Boots, Nelsonville, Ohio
Producer: Buckeye Container, Wooster, Ohio
Size of Run: 2,250
Comments: Designed to sit on top of shoe shelves at mass retailers, this display allows consumers to touch the boots without opening boxes and creating a mess. The display led to a decrease in customer complaints and returns for re-packaging.