Displays & Signs

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: Sara Lee Hosiery, Winston-Salem, N.C.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Size of Run: 13,500
Comments: The goal was to create a jazzy look that would attract kids and parents. The client says there was a 30% increase in sales after the floorstand was introduced at retail.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Permanent
Client: Chesapeake, Upper Marlboro, Md.
Producer: IDI Croup, Ste-Annede-Bellevue, Quebec, Canada
Size of Run: 2,500
Comments: Sample panels of the wallcovering borders give consumers a clear view of the products while visually enhancing the wire display.

Retail Category: Specialty Shops/Services
Display Type: Counter: Permanent
Client: Merial Inc., Duluth, Ga.
Producer: The Display Connection Inc., Moonachie, N.J.
Size of Run: 8,000
Comments: This unit exceeded marketing expectations and the quantity run was doubled. It was designed for veterinary offices and was the first time the product line was brought out from behind the counter.

Client: Swisscosmet, New York
Introduction: August 2002
Number of displays: 125
Construction/Materials: Portable counter, retractable bannerstands
Distribution: Department stores and salons
P-O-P company: airborne visuals, New York
Comments: Easy to set up and flexible within any store location, this display with banners, a counter set-up and a brochure holder for Swisscosmet's men's skincare products creates strong brand awareness.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,125
Comments: This display for sports bars features an actual backboard and rim framing an illuminated, vacuum-formed ball. It was one of the top volume orders in the Coors Light program.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 20,000
Comments: The merchandiser helped retailers sell one million DVDs on the first day of release. The overall design plays up the cute dwarfs and the villainous queen while incorporating the product into its look.