Displays & Signs

Smelvis has left the building!

Client: Nike Inc., Beaverton, Ore.
Products Promoted: Nike/Marchon eyewear
Comments: This fixture was designed to introduce a new line to more upscale eyeglass shops rather than sports retailers. The design strives to subtly communicate the Nike personality with the use of logos and the visuals of Tiger Woods.
Introduction: February 2001
Size of Run: 6,000
Construction/Materials: Aluminum, powder-coated steel, frosted and clear plastics, injection-molded peg panel
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

The enhanced structural design of the NXT golf ball floorstand allows packages to be stacked in the base, offering more product in a temporary floorstand than ever before.
Producer: Packaging Consultants Inc. (PCI), New Bedford, Mass.

This year, Ping Inc., Phoenix, will be introducing concept shop displays that can be scaled to fit within various retail environments. The modular units above were produced by Trans World Marketing, East Rutherford, N.J. The unit shown at the right and below was photographed from two angles.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

This banner for Tsingtao highlights the Year of the Horse and the Chinese New Year celebration, the biggest promotional period for the import.
Producers: DJB Associates, Chicago (design); Visual Textile Resources, Patterson, N.J. (production)

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard