Displays & Signs

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Palm Bay Imports, Syosset, N.Y.
Producer: Ettinger Displays Inc., Hauppauge, N.Y.
Size of Run: 1,000
Comments: This display's powder-coated metal inner frame is sturdy enough to hold four cases of wine, and its bright PMS yellow and red styrene body provides high visibility at retail.

Retail Category: Sporting Goods/Toys/Pet
Display Type: In-line, Gondola or On-shelf
Client: The itsy bitsy Entertainment Co., New York
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 750
Comments: The client wanted a shelf display that would protect the plush toys from dust, allow for easy shopping and permit easy restocking. A transparent dome cover allows for maximum visibility.

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: Sara Lee Hosiery, Winston-Salem, N.C.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Size of Run: 13,500
Comments: The goal was to create a jazzy look that would attract kids and parents. The client says there was a 30% increase in sales after the floorstand was introduced at retail.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Permanent
Client: Chesapeake, Upper Marlboro, Md.
Producer: IDI Croup, Ste-Annede-Bellevue, Quebec, Canada
Size of Run: 2,500
Comments: Sample panels of the wallcovering borders give consumers a clear view of the products while visually enhancing the wire display.

Retail Category: Specialty Shops/Services
Display Type: Counter: Permanent
Client: Merial Inc., Duluth, Ga.
Producer: The Display Connection Inc., Moonachie, N.J.
Size of Run: 8,000
Comments: This unit exceeded marketing expectations and the quantity run was doubled. It was designed for veterinary offices and was the first time the product line was brought out from behind the counter.