Displays & Signs

This year, Ping Inc., Phoenix, will be introducing concept shop displays that can be scaled to fit within various retail environments. The modular units above were produced by Trans World Marketing, East Rutherford, N.J. The unit shown at the right and below was photographed from two angles.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

This banner for Tsingtao highlights the Year of the Horse and the Chinese New Year celebration, the biggest promotional period for the import.
Producers: DJB Associates, Chicago (design); Visual Textile Resources, Patterson, N.J. (production)

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard

Client: Spalding Sports Worldwide, Chicopee, Mass.
Product Promoted: Infusion basketball
Comments: Designed to be used on a gondola shelf near the product, this demonstrator invites customers to try the micropump that is built into the Infusion basketball.
Introduction: May 2001
Size of Run: 1,100
Construction/Materials: Injection-molded ABS, hot-stamped and textured basketball, air pressure gauge
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Products: Digital cameras
Number of displays: More than 10,000 of each component
P-O-P company: Graphic Solutions, New York
Distribution: Camera specialty stores, office supply stores
Introduction: August 2001
Duration: Semipermanent
Construction: Corrugated, styrene (counter units)
Display set-up: Retail staff and company sales representatives
All of the in-store P-O-P that promotes the Only Sony campaign provides customers with the features and benefits of each line of digital still cameras.

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.

The foamboard panels on the sides of the box merchandiser include the 4Wheelers' launch tagline, "Great for the Street." Casters on the base allow the display to be easily moved in-store.
Producer: United Displaycraft, Des Plaines, Ill.