Displays & Signs

Client: Nioxin Research Laboratories Inc., Lithia Springs, Ga.
Introduction: June/July 2002
Number of displays: 550
Construction/Materials: Melamine-laminated particle-board shelves and side supports, vacuum-formed styrene columns, PVC price channels and PETG screenprinted header
Distribution: Hair salons and beauty stores
P-O-P company: The Display Connection, Moonachie, N.J.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 8,000
Comments: Versatility is the hallmark of this display. It can be transformed any way the retailer wishes. It has trays to hold cans, hooks for razor cartridges and honeycomb trays for toothbrushes. The display can be mixed or hold just one product.

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 7,500

Retail Category: Specialty Shops/Services
Display Type: Freestanding: Permanent
Client: Shimano American Corp., Irvine, Calif.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 55
Comments: This durable, permanent fitting bench also holds numerous Shimano clipless pedals. The brand name is prominently placed in several locations to reinforce its image in the bicycle industry.

Retail Category: Stationery/Office/Gift
Display Type: Counter: Permanent
Client: Office Max, Cleveland
Producer: Dempsey Printing Inc., Cleveland
Size of Run: 1,000
Comments: The counter card was designed to promote the copier in lieu of its actual presence in-store. It had to be eye-catching, informative, durable and easy to set up.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: Eastman Kodak, Atlanta
Producer: Mechtronics Corp., White Plains, N.Y.
Size of Run: 500
Comments: The injection-molded shelves on this floorstand/power wing can be easily removed and installed on a peg wall, which is often found in the main film section of a drugstore, mass merchant or supermarket. Reversible panels on two areas of the floorstand's header offer further flexibility for the retailer.

Client: Dudley Cosmetics, Kernersville, N.C.
Introduction: July 2002
Number of displays: 2,000
Construction/Materials: Litho-laminated E-flute corrugated
Distribution: National and international hair salons
P-O-P company: Pratt Displays & Fulfillment, Rural Hall, N.C.
Comments: The use of corrugated kept costs to a minimum for these displays, but still presented a high-end look. The displays helped bring Dudley Cosmetics into new markets.

Retail Category: Stationery/Office/Gift
Display Type: Freestanding: Permanent
Client: Design Design Inc., Grand Rapids, Mich.
Producer: United Displaycraft, Des Plaines, Ill.
Size of Run: 135
Comments: Designed for gift shops, boutiques and specialty stores, this floorstand holds a large quantity of cards but requires a minimal amount of floor space. High-tech manufacturing options such as the laser cut base and robotic wire-formed pockets offer a sleek look.