Displays & Signs

Client: The Coca-Cola Co., Atlanta
Size of Run: 1,700
Producer: Paul Flum Ideas Inc., St. Louis
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: Designed to be placed flush against checkout counters, this unit helped to introduce the Mad River brand and prompt trial of iced, single-serve product.

Client: Equiva Services, Houston
Size of Run: 1,000
Producer: Paul Flum Ideas, St. Louis
Division: Permanent, Convenience Store Retailer
Comments: This permanent display has easily changed graphic panels that enable Texaco to feature a variety of regional promotions.

Client: Charles Jacquin et Cie Inc., Philadelphia
Size of Run: 785
Producer: MBH Presentations Inc., South Plainfield, N.J.
Division: Temporary, Liquor: Cordials and Wines
Comments: The vacuum-formed pillow features burgundy styrene with a special "sparkle" effect and debossed fleur-de-lies. The injection-molded bottle is custom tinted to match the actual liqueur. A battery- or AC-powered motor provides motion.

Client: Spring House, Nashville, Tenn.
Size of Run: 600
Producer:U.S. Display Group Inc., Tullahoma, Tenn.
Division: Temporary, Entertainment: Movies, Tapes, Records, CDs
Comments: Large graphic panels on the sides and header of this floorstand help to promote the video, "A Billy Graham Music Homecoming."

Products: Sealants and wood fillers
P-O-P companies: Packaging Corp. of America (house display), Cincinnati; St. Elizabeth Inc. (Easy Solutions rack), Little Falls, N.J.; K-Effs Inc. (putty rack), Columbus, Ohio; Marlin Wire (wood filler rack), Baltimore
Distribution: Hardware stores
Introduction: Spring 2001
Duration: Semipermanent and temporary
Construction: Wire, sheet metal, corrugated
Display set-up: Retail staff

Client: Wilson Sporting Goods, Chicago
Size of Run: 3,250
Producer: Cormark Inc., Elk Grove Village, Ill.
Division: Permanent Sports Equipment
Comments: One of several display formats created to highlight Wilson's new high-end golf clubs, this floorstand attempts to engage the buyer long enough to stop and pick up a club.

Client: Velvac, New Berlin, Wis.
Size of Run: 1,000
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Division: Temporary, Transportation: Automotive Aftermarket
Comments: The red color and semi-truck graphics on this corrugated display reinforce Velvac as a producer of truck mirrors.

Product: Revolution showerhead
Number of displays: 500, with two reorders
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Wholesale, retail and hospitality accounts
Introduction: July 2001
Duration: Permanent
Construction: Black ABS base with screenprinted logo, 12-point tagstock graphic panel, motor
Display set-up: Retail staff
A battery-powered motor slowly rotates Moen's Revolution showerhead to illustrate the spinning and twisting of water that the product provides.