Displays & Signs

Custom display program promotes online gaming kit

This floorstand holds trial-size packages of both Arm & Hammer Complete Care toothpaste varieties, as well as some of the company's other oral care brands..
Producer: Alliance, a Rock-Tenn company, Winston-Salem, N.C.

Product: Dutch Boy Twist & Pour paint
Number of displays: 5,000
P-O-P company: Cormark, Elk Grove Village, Ill.
Distribution: Paint specialty stores, home centers, mass merchants
Introduction: June 2002
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
Dutch Boy's campaign uses P-O-P to focus on the ease of use of its new paint containers.

Client: Lowe's Cos., Wilkesboro, N.C.
Introduction: October 2001
Number of displays: 500 (program is ongoing)
Construction: Fusion maple melamine wood finish with painted wood crown molding accents, kydex rubber base, high intensity halogen spotlights
Distribution: Lowe's home improvement stores
P-O-P company: Array, Chattanooga, Tenn.