Displays & Signs

Client: AOL Time Warner, New York
Comments: This floorstand provides additional display space and inventory for the "Sports Illustrated 2001 Yearbook."
Introduction: October 2001
Size of Run: 10,000
Construction/Materials: E-flute corrugated with direct print on kraft paper
Distribution: Drugstores and mass merchants
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Product: Xbox video game
P-O-P company: Creative Displayworks Corp., Vaughan, Ontario
Introduction: November 2001
Duration: Semipermanent
Construction: Wood, metal, plastics
Display set-up: Third-party installation company
This endcap merchandiser for Microsoft Canada helped introduce the company's Xbox game console to Canadian markets. The company adapted pieces created earlier for the American market to work effectively.

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.

Products: Verizon's wireless products and services
Number of displays: 300 floor units, 200 counter units, 300 wall units
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Indirect Verizon sales channels
Introduction: April 2001
Duration: Permanent
Construction: Perforated metal
Display set-up: Retail staff or third-party installation company
The modular countertop display ships as a four-pod-wide unit but can also be used in single- or double-pod formats.