Displays & Signs

Client: The Gillette Co., Boston, Mass.
Introduction: March 2002
Number of displays: 225
Construction: Metal and wood cascading shelving, plastic extrusions, injection molding
Distribution: The Home Depot stores
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

Product: Dutch Boy Twist & Pour paint
Number of displays: 5,000
P-O-P company: Cormark, Elk Grove Village, Ill.
Distribution: Paint specialty stores, home centers, mass merchants
Introduction: June 2002
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
This hanging sign clearly introduces and illustrates the innovative containers.

Client: Optrel Welding Products - a Division of Bacou-Dalloz, Smithfield, R.I.
Introduction: June 2001
Number of displays: 750
Construction: Styrene, MD-44 board, hammered finish wire, retractor cord
Distribution: Home center stores
P-O-P company: International Display, Pawtucket, R.I.
Comments: The Interactive Satellite Welding Helmet Display provides an

Client: The Stanley Works, New Britain, Conn.
Number of displays: 1,000
Construction: MDF base, heavy-duty casters, steel, screenprinted graphics
Distribution: Lowe's home improvement stores
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Church & Dwight's Arm & Hammer Complete Care toothpaste is available in floorstands like the one at the far left. In addition, displays with the new brand and the company's other brands are available.
Producer: Alliance, a Rock-Tenn company, Winston-Salem, N.C.

Successful practices in the home center channel