Displays & Signs

Client: Duracell, Boston
Comments: This endcap designed for CVS drugstores merchandises Duracell, Energizer and CVS brand batteries in one comprehensive display. The display garnered secondary placement in the front of the stores and helped to boost impulse sales of batteries, which are a high-margin item.
Introduction: July 2001
Size of Run: 4,200
Construction/Materials: Vacuum-formed and injection-molded plastic, metal, litho graphics, pegboard, peghooks
Distribution: CVS drugstores nationwide

Product: Power Distance golf balls
Number of displays: 2,000 floorstands, 1,000 hanging mobiles, 2,000 windows decal kits
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Off-course specialty golf shops and sporting goods stores
Introduction: January 2002
Duration: Semipermanent
Construction: Corrugated body with foamboard wings; litho printing
Display set-up: Retail staff

Client: Brentwood Records, Franklin, Tenn.
Size of Run: 350
Producer: U.S. Display Group Inc., Tullahoma, Tenn.
Division: Temporary, Entertainment: Movies, Tapes, Records, CDs
Comments: A colorful die-cut character on this floorstand helps to attract children's attention to the video, while low shelves encourage them to pick up the product.

Client: Uvex Safety, Smithfield, R.I.
Size of Run: 2,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Home and Garden: Home and Industrial Tools
Comments: The rotating unit allows each product to be displayed and sampled by the consumer. Foil "mirrors" let the consumer see how the glasses look. Bullet points on four graphic panels list features and benefits.

Client: Whirlpool Corp., Benton Harbor, Mich.
Size of Run: 250
Producer: Nashville Display, Nashville, Tenn.
Division: Permanent, Grocery & General Merchandise: Paper Goods and Soap
Comments: Because Whirlpool's cleaning products represented a new product category for the company, this permanent display was designed to draw attention to the line.

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 1,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Toys and Accessories
Comments: The shelf glorifier draws attention by making the actual sounds of the roller coaster toy. The bright graphics and LED lights add to the excitement.

Client: Helen of Troy, El Paso, Texas
Size of Run: 1,000
Producer: Kendal King, Kansas City, Kan.
Division: Temporary, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs
Comments: This small pallet display provides large graphic panels to reinforce brand awareness, but it breaks down into individual trays as product sells through and is consolidated onto shelves.

Products: Repair/replacement plumbing products
P-O-P companies: Smith WinchesterInc., Southfield, Mich.; Display Design & Sales Co., Philadelphia
Distribution: Hardware stores, do-it-yourself retail stores, home center chains
Introduction: September 2001
Duration: Semipermanent
Construction: Cardstock, gage sheet metal
Display set-up: Field staff
An identification catalog on a lectern-style Information Center ensures the customer locates the proper product.

Client: Yankee Publishing Inc., Dublin, N.H.
Comments: Each year, the header on this floorstand gets updated with new graphics to market the latest "Farmer's Almanac" and calendars. The basic design remains consistent in order to keep production costs down.
Introduction: June 1999 with re-runs through 2001
Size of Run: 920
Construction/Materials: Litho-printed .010 SBS riser; B-flute, five-color flexo base; E-flute, one-color flexo tray
Distribution: Bookstore chains and independent bookstores