Displays & Signs

Successful practices in the home center channel

Client: Alloc Inc., Racine, Wis.
Introduction: June 2002
Number of displays: 500
Construction: Metal
Distribution: Independent floor covering dealers in the U.S. and Canada
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: Sixteen different samples of home flooring from Alloc are highlighted on the display. Consumers can remove the samples to learn about the features of each. The display always retains a "trapped" sample of each type of flooring.

Product: Outdoor clocks, thermometers and path signs
Distribution: Lawn & garden stores, home improvement centers, hardware stores, specialty shops, pool stores
Introduction: August 2002
Duration: Semipermanent
Construction: Cedar, oak, aluminum
Display set-up: Retail staff

Client: Royalty Carpet Mills Inc., Irvine, Calif.
Introduction: December 2001
Number of displays: 1,100
Construction: Vacuum-formed plastic, acrylic
Distribution: The Home Depot stores
P-O-P company: Display Technologies, College Point, N.Y.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.