Displays & Signs

Client: Microsoft Corp., Redmond, Wash.
Size of Run: 1,855
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Entertainment: Non-Interactive, Non-Motion, Non-Illuminated
Comments: The can on this floorstand features four-color litho printing on a curved sheet of prismatic film that adds an otherwordly "alien" effect. Multiple lug-ons provide added dimension.

Client: Puig USA, New York
Size of Run: 8,600
Producer: The Royal Promotion Group Inc., New York
Division: Temporary, Fragrances: Women's Perfumes
Comments: All of the elements in this display program were printed on matched silver foil to give them a more dimensional look and attract the attention of a younger audience. The banner, diptych and cubes were offered to give retailers a variety of display options.

Client: Momentum, St. Louis
Size of Run: 500
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Home and Garden: Lawn and Garden Supplies
Comments: A motion sensor on this display triggers a 15-second discussion between two talking weeds. The weeds also move up and down to draw additional attention.

Client: Elizabeth Arden, Stamford, Conn.
Size of Run: 3,000
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Cosmetics: Testers
Comments: This modular, flexible merchandising program was updated to introduce various products throughout the year in a cost-efficient manner.

Client: PepsiCo., Purchase, N.Y.
Size of Run: 500
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snack Products and Soft Drinks
Comments: This display replaces a prior configuration that could only be shopped from one side. It cross-merchandises hundreds of dollars worth of Pepsi and Frito-Lay products in a footprint of only 20 inches by 24 inches.

Client: Schering-Plough HealthCare Products, Berkeley Heights, N.J.
Comments: This display was designed for both drugstores and surf shops. The unit can be used on wheels for enhanced mobility, affixed to a gondola or installed as an endcap. Although the unit is relatively expensive compared to other suncare product displays, it is designed to last several years.
Introduction: February 2001
Size of Run: 1,200
Construction/Materials: Metal tubing and support shelves, vacuum-formed surfboards, screened logo header, acrylic casters

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 1,010
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Beer: On Premise, Non-Illuminated or Non-Motion
Comments: Part of Anheuser-Busch's ongoing campaign to foster brand identity within the Latino demographic, this mirror features screen printing that simulates the look of stained glass and glazed tile. The PVC frame simulates hand-crafted Mexican silver.