Displays & Signs

A solar-powered motor adds motion to this Triad tennis racket sign from Wilson Sporting Goods Co., Chicago.
Producer: Great Northern Corp.'s Display Group., Racine, Wis.

Client: Microsoft Corp., Redmond, Wash.
Introduction: October 2002
Number of displays: 300
Construction: Welded sheet metal, square tubing, powder-coated and perforated sheets, blue LISA panels, printed graphics on styrene, sheet metal brackets, stainless steel cables, EC base cover and brushed aluminum laminate mounted to Sintra side panels
Distribution: Computer stores, electronic stores
Awards: Gold, Design of the Times 2003
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: February 2003
Number of displays: 1,600
Construction: Vacuum-formed plastic, metal frame and header support poles, routed acrylic, wood base support, hot stamping, two-sided litho riser
Distribution: Off-course stores
P-O-P company: Mechtronics Corp., White Plains, N.Y.

Client: Schieffelin & Somerset, New York
Size of Run: 1,375
Production Date: May 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Distilled Spirits - Illuminated or Motion
Comments: Encasing a molded replica of the bottle in ice helped to reinforce holiday spirit and remind consumers that champagne is best served chilled. Components included a rotationally molded acrylic globe, vacuum-formed PETG brand medallions and an injection-molded bottle.

Client: L'Oreal, New York
Size of Run: 6,700
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Skin Care Products
Comments: To help consumers select the right products for their skin type, the front panel on this display uses sliding indicators to select a skin type. Once selected, a window opens to display product information for that skin type. The display is updatable and can be adapted to new launches. A magnet secures the unit on the shelf.

Client: Pep Boys, Philadelphia
Size of Run: 630
Production Date: January 2002
Producer: The P-O-P Shop, Berlin, N.J.
Division: Permanent, Transportation: Automotive Aftermarket
Comments: A flashing LED simulates the spark on a Bosch spark plug, a brand Pep Boys recommends and backs with their "satisfaction guaranteed" program. An LED counter card and floor cling were also included in the campaign.

Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide

Product: Natural American Spirit cigarettes
Number of displays: 10,000 easel-back counter units
P-O-P company: Consortium Cos. (displays), Florence, Ky. and VinCenzo International (packaging), Chicago
Distribution: C-stores, independent supermarkets, liquor stores and tobacco shops
Introduction: December 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Santa Fe Natural Tobacco supported its commemorative anniversary packaging promotion with this easel-back display.