Displays & Signs

Client: Calcados Azaleia S/A, Parobe, Brazil
Introduction: August 2001
Size of run: 15,000
Construction/Materials: EVA plastic, thermoformed vinyl
Comments: This wall display was part of a comprehensive display program distributed to South American shoe retailers
P-O-P company: M.A./Frank Mayer, Porto Alegre, Brazil

Taking another look at category management can help retailers develop a more efficient shelf policy.

Yoo-hoo launches first-ever under-the-cap promotion.

Product: ABB sports nutrition drinks
Number of displays: 1,500
P-O-P company: Concept Designs Inc., Monrovia, Calif.
Distribution: Gyms
Introduction: March 2002
Duration: Permanent
Construction: Metal, plastic, cardstock
Display set-up: Gym staff
This countertop display promotes American Body Building's line of energy drinks in gyms by highlighting a different drink each month.

This 5-foot-high display for Dexter Shoe Co. pops open in seconds to highlight the company's new spring shoe collections.
Producer: Marin's USA, Norwalk, Conn.