Displays & Signs

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 20, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 12.5" x 12" x 9.5"
Weight: 15 lbs.
Producer: Trans World Marketing, E. Rutherford, NJ
The interactive counter display highlights features and benefits of the Nintendo Game Boy Advance SP system.

Client: Warner Home Video, Burbank, Calif.
Introduction: April 2003
Size of run: 10,000
Producer: Matsuno Design Group, Glendale, Calif. (design); Ivy Hill, Glendale, Calif. (production)
A montage of images from "Harry Potter and the Chamber of Secrets" creates an aura of magic and thrills on the P-O-P.

An interactive counter unit and a lit blade display highlight the system's screen and compact size.

Product: Prime Formula Dog Food
Number of displays: 1,800
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Feed stores and pet stores
Introduction: October 2002
Duration: Temporary
Construction: Corrugated, white fiber pole with wire feet, DC motor
Display set-up: Retail staff and company sales staff
This three-sided motion display featured different graphics on each side to inform customers about the product's benefits and to tout the promotion's free offer.

Client: Conwood Sales Co. L.P., Memphis, Tenn.
Introduction: August 2002 (Levi Garrett brand); January 2001 (Kodiak brand)
Number of displays: 5,000 (Levi Garrett); 7,000 (Kodiak)
Construction: Molded vinyl
Distribution: Convenience stores
P-O-P companies: ATR/Pressco, St. Louis; Mat Tech Inc., Acworth, Ga.
Comments: The logo mats for the Levi Garrett and Kodiak brands of tobacco increase brand awareness in high-traffic convenience stores. They garner hard-to-get display space.

Product: Deer-Off animal repellent
Number of displays: 200
P-O-P companies: Packaging Corporation of America, Lake Forest, Ill.; DLD Advertising, Lititz, Pa.
Distribution: Hardware stores, gardening stores and specialty stores nationwide
Introduction: April 2003
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Corrugated, end-aisle displays, which hold 48 bottles of the product as well as information cards, are being shipped to hardware stores, gardening stores and specialty stores.