Displays & Signs

Client: Anheuser-Busch, St. Louis
Introduction: February 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 10,000
Construction/Materials: Dipped aluminum and acrylic
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: Anheuser-Busch supported the launch of its Silver malternative with a wide range of P-O-P materials that included this aluminum metal sign and table tent.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2001
Distribution: Off-premise accounts
Size of Run: 1,265
Construction/Materials: Injection-molded bottle and stars, styrene header with metallic gold screenprinting, foilboard boxes, sheet metal base, wire
P-O-P company: MBH Presentations, South Plainfield, N.J.
Comments: Retailers only had to attach the base and poles to set up this holiday display. The gift boxes, bottles and header provide multiple opportunities to repeat the branding.

Product: Serengeti sunglasses
Number of displays: 1,000
P-O-P company: Kendal King, Kansas City, Kan.
Distribution: Optical specialty stores nationwide
Introduction: February 2002
Duration: Permanent
Construction: Wood frame with metal accents, acrylic header and trays, screenprinted logo
Display set-up: Retail staff
This countertop display for Serengeti sunglasses from Bushnell reflects the product's elegance while supporting its new logo and brand positioning.

Client: Schieffelin & Somerset, New York
Introduction: October 2001
Distribution: National
Size of Run: 400
Construction/Materials: Brushed aluminum laminated to MDF; wire; powder-coated tubing
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: Showcasing Tanqueray's new, upscale package design, this display was designed to hold one case of product in a small footprint.

Product: Footwear
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Sporting goods and department stores
Introduction: July 2001
Duration: Temporary
Construction: Tagstock, PETG plastic, LED lights
Display set-up: Retail staff
This display for Finish Line sporting goods stores was placed in store windows to attract attention to Nike's all-weather shoes.