Displays & Signs

Product: Deer-Off animal repellent
Number of displays: 200
P-O-P companies: Packaging Corporation of America, Lake Forest, Ill.; DLD Advertising, Lititz, Pa.
Distribution: Hardware stores, gardening stores and specialty stores nationwide
Introduction: April 2003
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Corrugated, end-aisle displays, which hold 48 bottles of the product as well as information cards, are being shipped to hardware stores, gardening stores and specialty stores.

Product: Nike high-tech vision and timing pieces
Number of displays: 800
P-O-P company: fixturethis, Vaughan, Ontario
Distribution: Sporting goods stores, Nike-owned retail and department stores across Canada
Introduction: July 2002
Duration: Permanent
Construction: Injection-molded acrylic
Display set-up: Nike merchandise trainers
Nike Canada's tubular displays are designed to have a high-tech look that reflects the premium watch and sunglasses line.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: February 2003
Size of run: 1,600
Producer: Mechtronics Corp., White Plains, N.Y.
According to Acushnet, most golf ball packages are stacked on the floor. This display gets Titleist product off the floor on a mobile unit that holds a large quantity.

Client: Santa Fe Natural Tobacco Co., Santa Fe, N.M.
Introduction: October 2002
Number of displays: 4,000
Construction: Wood, plexiglass
Distribution: Convenience stores and tobacconists nationwide
P-O-P company: Display Marketing Inc., Holbrook, N.Y.
Comment: The goal of this display is to use a small footprint to gain greater exposure at retail for the Natural American Spirit brand of additive-free cigarettes.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Introduction: April 2003
Size of run: 24,000
Materials/processes used: Injection-molded lisa plastic to produce edge glow, distortion vacuum-formed PETG front panel, hotstamped numbers and Salem logo
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Part of a multi-display rollout that introduced a new positioning and look for the Salem brand.

Product: Two-and four-stroke outboard motors
Number of displays: 1,500
P-O-P company: Graphic Productions, Garden Grove, Calif.
Distribution: Boat dealerships and boat shows nationwide
Introduction: January 2003
Duration: Temporary
Construction: Cardboard, poster paper, plastic cling
Display set-up: Retail staff

Client: S&M Brands, Keysville, Va.
Introduction: May 2002
Number of displays: 1,000
Construction: Metal, tubing, wire, plastic
Distribution: Independent retailers and convenience stores
P-O-P company: Nashville Display, Nashville, Tenn.
Comment: This floorstand provides space for all SKUs of Bailey's product, presents strong brand awareness and has keyed locks to prevent pilferage.