Displays & Signs

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Introduction: February 2002
Size of run: 11,900
Construction/Materials: 80-pound enamel mounted to chip-board and corrugated; mirror Mylar foil mounted to foam-board; vacuum-formed bubble
Comments: McDonald's promoted its partnership with Disney with this temporary display high-lighting premium Disney glassware.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Graphics and cooler barrels aim to boost impulse sales in c-stores.

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: March 2002
Size of run: 300
Construction/Materials: Pewter frame, easel back, four-color printing
Comments: These compact, easel-backed picture frames promote Michelle K shoes with lifestyle imagery.
P-O-P company: JAM Enterprises, North Hollywood, Calif.

Product: Kellogg's cereal
Number of displays: 670
P-O-P companies: Americhip (production), Torrance, Calif.; Sanchez & Associates Inc. (design), Chicago
Distribution: Regional Hispanic supermarkets
Introduction: February 2002
Duration: Temporary
Construction: Audio device assembled into stock sleeve
Display set-up: Retail staff
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.