Displays & Signs

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Introduction: April 2003
Size of run: 24,000
Materials/processes used: Vacuum-formed plastic, process-printed label, hotstamped tray tagline
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Part of a multi-display rollout that introduced a new positioning and look for the Salem brand.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 1, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 20" x 8" x 11"
Awards: Gold, Design of the Times 2003
Producer: Diam International, Woodside, NY
Called the lit blade interactive, this counter unit filters light through the blue plex on the spine. Along the side, the Game Boy Advance logo also utilizes a backlit element.

Client: Warner Home Video, Burbank, Calif.
Introduction: April 2003
Size of run: 10,000
Producer: Matsuno Design Group, Glendale, Calif. (design); Ivy Hill, Glendale, Calif. (production)
A montage of images from "Harry Potter and the Chamber of Secrets" creates an aura of magic and thrills on the P-O-P.

A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J.

Client: Conwood Sales Co. L.P., Memphis, Tenn.
Introduction: August 2002 (Levi Garrett brand); January 2001 (Kodiak brand)
Number of displays: 5,000 (Levi Garrett); 7,000 (Kodiak)
Construction: Molded vinyl
Distribution: Convenience stores
P-O-P companies: ATR/Pressco, St. Louis; Mat Tech Inc., Acworth, Ga.
Comments: The logo mats for the Levi Garrett and Kodiak brands of tobacco increase brand awareness in high-traffic convenience stores. They garner hard-to-get display space.