Displays & Signs

Product: Two-and four-stroke outboard motors
Number of displays: 1,500
P-O-P company: Graphic Productions, Garden Grove, Calif.
Distribution: Boat dealerships and boat shows nationwide
Introduction: January 2003
Duration: Temporary
Construction: Cardboard, poster paper, plastic cling
Display set-up: Retail staff

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: Spring 2003
Size of run: 250
Producer: United Displaycraft, Des Plaines, Ill.
These metal displays were created to bring a construction zone look into shoe stores. Icons of the technical features available within the line are highlighted.

Restrictive buydown agreements are creating more tension in a category already limited to marketing its products on one battleground -- the retail environment

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 20, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 12.5" x 12" x 9.5"
Weight: 15 lbs.
Producer: Trans World Marketing, E. Rutherford, NJ
The interactive counter display highlights features and benefits of the Nintendo Game Boy Advance SP system.

Client: Warner Home Video, Burbank, Calif.
Introduction: April 2003
Size of run: 10,000
Producer: Matsuno Design Group, Glendale, Calif. (design); Ivy Hill, Glendale, Calif. (production)
A montage of images from "Harry Potter and the Chamber of Secrets" creates an aura of magic and thrills on the P-O-P.

New work boot line hits stores with displays and premiums

Product: Prime Formula Dog Food
Number of displays: 1,800
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Feed stores and pet stores
Introduction: October 2002
Duration: Temporary
Construction: Corrugated, white fiber pole with wire feet, DC motor
Display set-up: Retail staff and company sales staff
This three-sided motion display featured different graphics on each side to inform customers about the product's benefits and to tout the promotion's free offer.