Displays & Signs

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: Wyeth Consumer Health, Madison, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 6,100
Comments: The outer plastic shell of this display allowed for a large brand message, and the plastic structure inside allowed the product to gravity feed without any hang-ups.

Retail Category: C-stores
Display Type: Freestanding: Permanent
Client: Snapple Beverage Group, White Plains, N.Y.
Producer: Glacier Cooler Co., Ridgefield, Conn.
Comments: Clear materials were used to allow the Elements bottles and the icy cold environment to be in full view at c-stores, delis and supermarkets nationwide.

Retail Category: Footwear
Display Type: Counter: Permanent
Client: Skechers USA, Manhattan Beach, Calif.
Producer: Skechers USA, Manhattan Beach, Calif.
Size of Run: 300
Comments: This giant shoe replica measures 3 feet long by 1 foot wide. The shoe is lightweight, requires no assembly and is an easy attention-grabber at retail.

Retail Category: Sporting Goods/Toys/Pets
Display Type: Freestanding: Permanent
Client: Giro Sports, Santa Cruz, Calif.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 400
Comments: The modular design and interchangeable graphic panels of this tower allow retailers to showcase 27 snow or bicycle helmets within a 2-foot-diameter footprint. In addition, the unit can be shipped in two UPS-shippable boxes with simple setup instructions.

Retail Category: C-stores
Display Type: Motion, Light or Sound
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 75,000
Comments: The gyroscopic motion of this display for Winston's Evo flask pack is driven by a small, battery-powered motor. Graphics are four-color process on foil.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: Matthias Rath Inc., Santa Clara, Calif.
Producer: Viking Packaging & Display, San Jose, Calif.
Size of Run: 200
Comments: The initial run of this vitamin display included two different headers so retailers could choose which of two products to emphasize.