Displays & Signs

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Schering-Plough Inc., Berkeley Heights, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,744
Comments: A real thatched roof was used on this Coppertone floorstand to add a "castaway," tropical look. The display was so successful, Schering-Plough requested that the roof be incorporated into other displays for the Blends product line.

Retail Category: Electronics/Entertainment
Display Type: Motion, Light or Sound
Client: Microsoft Corp., Redmond, Wash.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 6,000
Comments: This system can be used alone or interlocked within a category management system by removing the headers. The electronics are powered by a D-cell battery pack, a dual motion sensor, circuit boards and incandescent lights.

Product: Prepaid phone cards
Number of displays: 5,700 P-O-P kits
P-O-P company: Drift Inc., Dallas
Distribution: 7-Eleven stores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated and paper
Display set-up: Retail staff
Verizon joined forces with 7-Eleven stores to create four different phone cards sold only at 7-Eleven. Window posters, counter cards and a 32-foot storefront banner were some of the P-O-P designed for the in-store marketing campaign.

A profile of Microsoft's Bill Brownell

New package design tackles usage problems and improves display opportunities

The combination of silver fluted corrugate behind injection-molded trays helps improve product visibility for Rayovac's new Maximum Plus batteries on this floorstand, which also is the first to show the company's new graphics.
Producer: Innomark Communications, Cincinnati

Countertop displays and floorstands built around five-speaker audio systems were produced for the Xbox launch. The company has also partnered with Bose Corp. to demonstrate Xbox's Dolby Surround Sound capabilities along with Bose speaker systems starting this fall.
Producer: Design Phase, Northbrook, Ill.

Client: Anheuser-Busch Inc., St. Louis
Introduction: January 2002
Number of displays: 3,500
Distribution: Off-premise accounts
Construction/Materials: Vacuum-formed red styrene, decals
P-O-P company: Array Marketing Group, Los Angeles, KCS Industries division
Comments: This replica of Dale Earnhardt Jr.'s car reinforces Budweiser's continued association with NASCAR.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Temporary
Client: Roche Diagnostics, Indianapolis
Producer: Inland Consumer Packaging & Display, Indianapolis
Size of Run: 14,500
Comments: While the Accu-Chek blood sample meters are the dominant visual on these countertop displays, the goal was to ensure subsequent sales of the high-margin test strips used in the meters. Durable 200-lb. E-flute construction helped keep the display attractive during its intended two-month lifespan.