Displays & Signs

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2002
Number of displays: 2,250
Distribution: Supermarkets nationwide
Construction/Materials: Corrugated, process printing, hanging hardware, cord
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Packing a lot of licensed star power into a small space, these 24-inch-wide hanging signs promote Pepsi's "Take Home the Tickets" promotion. Prizes include tickets to Britney Spears concerts, Major League Baseball games and NASCAR events.

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: The Procter & Gamble Co., Cincinnati
Producer: ThompsonMurray, Springdale, Ark.
Size of Run: 1,500
Comments: Featuring strong colors and concise text, these pallet displays sold down quickly in Wal-Mart stores and helped maintain the brand's leadership status with the retailer. A second run of the displays was ordered along with PDQ trays that complement its design.

Retail Category: Mass Merchants
Display Type: Endcaps & Power Wings
Client: Bristol Myers Squibb, Plainsboro, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,200
Comments: Excedrin PM sales increased at least one share point during the placement of this gravity-feed power wing. The display also fit Wal-Mart's design specifications.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Temporary
Client: Prescriptives Inc., New York
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,000
Comments: Designed for use in department stores, this countertop display needed to be contained in existing in-field housing. Its objective was to draw attention to seasonal colors and one-time promotional products with a "fresh and whimsical" approach.

Retail Category: C-stores
Display Type: Permanent Signage
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,000
Comments: The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.

Product: Venom Energy Drink
Number of displays: 10,000 suction racks, 5,000 cooler door signs
P-O-P companies: Display Technologies, College Point, N.Y. (suction racks); Mechtronics Corp., White Plains, N.Y. (cooler door signs)
Distribution: C-stores and supermarkets nationwide
Introduction: January 2002
Duration: Permanent
Construction: Injection-molded and vacuum-formed plastic
Display set-up: Snapple distributors

Client: Fromm International, Northbrook, Ill.
Product: Shears
Size of run: 250
Distribution: Beauty supply outlets
Introduction: September 2002
Duration: Permanent
Construction/Materials: Powder-coated metal, injection-molding, PETG
Dimensions (H x W x D): 26" x 9" x 12"
Weight: 20 pounds
Producer: Visual Marketing Inc., Chicago

Client: Foster Grant, Smithfield, R.I.
Introduction: August 2001
Number of displays: 2,500
Distribution: Mass merchants, drugstores
Construction/Materials: Injection molding, thermoforming, extrusions, acrylic, melamine and printed graphics.
P-O-P company: PCL, Lincoln, R.I.
Comments: Foster Grant utilized licensed images of Jeff Gordon and Cindy Crawford to promote its line of sunglasses with cases.