Displays & Signs

Client: Lancome, Lavallois Perret Cedex, France
Producer: Diam International, Woodside, N.Y.
Comments: The display was designed with mirror effects to manipulate light and glamorize the product line. Its small footprint allows it to be used in a variety of retail settings.

Client: Pepsi-Cola Co., Purchase, N.Y.
Producer: The Display Connection Inc., Moonachie, N.J.
Comments: This supermarket display plays up Pepsi's NASCAR program and is a replica of driver Jeff Gordon's car. Since it's also a children's bedframe, it can be used as a giveaway item during the promotion.

Client: Spalding Sports Worldwide, Chicopee, MA
Introduction: February 3, 2002
Distribution: Sporting/Toy/Pet Stores
Dimensions (H x W x D): 6' x 2' x 4'
Weight: 30 lbs.
Producer: Smurfit-Stone Display Group, Richmond, VA
Comments: Spalding designed this corrugated pallet display for placement in club stores and sporting goods stores to initiate brand awareness in-store. It is complemented with print and broadcast support.

Client: Nike/Marchon, Melville, NY
Introduction: April 1, 2002
Distribution: Specialty Shops/Services
Dimensions (H x W x D): 76.5" x 30" x 18"
Weight: 143 lbs.
Producer: Cormark Inc., Des Plaines, IL
Comments: Nike and Marchon worked together on this global launch that challenged the companies to create a high-end fixture with a front line presence that focused only on the product. The display created an upscale perception and brand association but made it invisible to the promotion of the product.

Client: Proctor & Gamble CDA, Toronto, ON
Introduction: May 13, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 40" x 24" x 6"
Weight: 20 lbs.
Producer: Array Toronto, Toronto, ON
Comments: This display dispenses at three different height levels, allowing easy access to the Pringles snack cans by all age groups. The power wing takes advantage of its cylindrical-shaped product, which is easily dispensed and loaded along the unit's wire frame and internal guide wires.

Client: Fisher-Price, East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Comments: Designed for Toys "R" Us stores, this display allows consumers to experience the color change feature of the Sweet Magic Kitchen toy. The toy simulates cooking when an "uncooked" piece placed in the oven changes colors to come out as a "cooked" piece. Lights and sound accompany the "cooking" process.

Client: Harley-Davidson, Milwaukee
Producer: DCI Marketing, Milwaukee
Comments: This promotion was created to draw in new and existing customers at the start of a new riding season. It was designed with several marketing strategies to promote purchases.