Displays & Signs

Product: Little Debbie Stars & Stripes snack cakes and brownies
P-O-P companies: KK&A Integrated Retail Marketing (design), Chicago: Paradigm Printing Co. (production), Dalton, Ga.
Distribution: Supermarkets, mass merchants and drugstores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Distributors
Retailers could make their display presentations larger by using multiple header cards and base wrap.

Product: Wireless phones with interchangeable faceplates
Number of displays: 600
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Introduction: May 2002
Duration: Semipermanent
Construction: Steel, PETG, screenprinted styrene
Display set-up: Retail staff
Sony Ericsson has introduced three countertop displays to showcase its newTGO wireless phone and interchangeable faceplates.

$50 million marketing budget helps company promote new shoe line

Client: Frito-Lay Inc., Plano, Texas
Introduction: Summer 2002
Number of displays: 8,500
Distribution: Supermarket lobbies
Construction/Materials: Corrugated
Comments: Lobby displays promote Frito-Lay's third "Summer of Cash" promotion, in which select bags of chips include actual $1, $20 or $50 bills.
P-O-P companies: Frankel (design), Chicago, and Madden Communications (production), Chicago

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.