Beefeater Slims Down, Adds Promotional Muscle All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Dole Invites Consumers to "Chug A Fruit" A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Displays Tout WD-40 Fan Site Peanut Riesen Creates New Reason for P-O-P Samick Music Introduces Guitar Floorstand Displays Support Anheuser-Busch Energy Drink Launch Standees Promote Big Idea's "3-2-1 Penguins" Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 First Previous 1149 1150 1151 1152 1153 Next Last
