Brown-Forman Ties Tequila and Vodka to Romance Marketing's 'Moment of Truth' Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute Kodak 'ShopSimple' Helps Consumers Focus Palm Uses Packaging, P-O-P to Differentiate PDAs Channel Report: Dollars Make Sense As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap. Watkins Isn't Cooling Its Jets With Hot Tub P-O-P P-O-P Helps Launch Bang & Olufsen's $20,000 TV Staying Ahead of the Game VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market Prime Positioning Sorensen Associates offers an exclusive report on store traffic and optimal display positioning. First Previous 1111 1112 1113 1114 1115 Next Last
