Kmart, Coke Get in the Groove Frito-Lay Takes 'Tailgate' to Wal-Mart Packaging for Club Stores How packaging demands exemplify marketing strategy at Costco and Sam's Club Conwood Co. v. U.S. Tobacco An appeals court upholds a lower court ruling, which found that U.S. Tobacco had used its status as category captain in the moist snuff market to unfairly hinder competition. The Package is the Product Increasing the likelihood of new product success Research Insights to Improve Point-of-Sale Marketing Building Private Label Brands Putting the Pieces Together at the Point of Sale The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Documenting the "Business Value" of New Packaging Innovations First Previous 1096 1097 1098 1099 1100 Next Last