Kmart Slam-Dunks with Shaq Promo Schadenfreude, Morley Safer & P-O-P Getting a Read on Publishing P-O-P Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges World-Class Athletes Step Up to Promote Gravis Shoes The Toys "R" Us Brand Renewal Story A Q&A with Warren Kornblum, Executive VP/Chief Marketing Officer for Toys "R" Us Pediatric Packaging: Just What Mom Ordered Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers Under Armour Transforms P-O-P Strategy Korbel's Displays Bring Out the Bubbly Midwest Fastener Adds Dowel Products, P-O-P Panasonic Revamps Packaging for Women's Shaving Line Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers First Previous 1085 1086 1087 1088 1089 Next Last