Dollar General used a June 13 email to link to four recipes in the "Easy Meals" section of dollargeneral.com that combine private label Clover Valley with Unilever's Knorr, Country Crock, Hellmann's and Lipton.
Kroger promoted the expansion of its Simple Truth private label into personal care products with a sweepstakes awarding 12 winners with a prize package containing $50 worth of the new SKUs.
Procter & Gamble tied in to Father’s Day and June’s designation as "Men’s Health Month" by touting $169 worth of printable coupons (via coupons.com) in a June 14 email spotlighting CVS/pharmacy.
