Ahold Delhaize's Food Lion leveraged General Mills' evergreen Box Tops for Education cause campaign during back-to-school season with a bulk-purchase incentive and sweepstakes.
CVS/pharmacy offered loyalty cardholders $10 in ExtraBucks Rewards with purchase of $30 worth of select products from Unilever's Vaseline, Dove Men + Care, Degree or Axe from Sept. 11-17.
Following the Cleveland Cavaliers historic NBA championship, Coca-Cola Co.’s Sprite leveraged its 13-year partnership with Cavaliers star LeBron James through a social promo called #DapTheKing.
