Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Sales Expected to 'Jump Higher' with PF Flyers Displays Covey Run Quails Ham It Up for Holiday Wine Promotion Ready to Ride Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide Head Uses CD Display for High-Tech Skis Vibram Promo Brings Winter In-Store Cox Introduces Displays for Its Internet Services Interactive merchandisers demonstrate download speed Velcro Expands Lines, Develops New Packaging Options Church & Dwight Launches Modular Display Program EA Has 'Harry,' 'Rings' and Some P-O-P Magic First Previous 1029 1030 1031 1032 1033 Next Last