Bolla Educates Wine Drinkers with Interactive P-O-P AM Cosmetics Showcases Soft Shine Lipstick on Countertop Displays Pete's Halloween Promo Brews Up Sales AquaPenn Water Container Maximizes Visual Appeal Vermont-American Tool Boosts Sales of Private-Label Accessories in Sears Beastie Boys' Nasty P-O-P Hits Record Stores Don't try to put these sardines on crackers Husqvarna Focuses On Ease of Use Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Mass Merchants Speak Out on P-O-P First Previous 784 785 786 787 788 Next Last