New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Illuminated Display Boosts Holiday Sales for Jim Beam Brands Dr Pepper Races Into Summer with NASCAR Promotion Nike Launches Display Program for Vision and Timing Products Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Labatt Education/Training Center Emphasizes P-O-P Merchandising Mannington Mills Display Showcases Vinyl Flooring Korn Display Ships Prior to Concerts Hey, Is That Your Old Rag Doll? Hewlett-Packard Updates LaserJet Merchandisers New Titleist Tower Design Reduces Costs, Increases Placement First Previous 754 755 756 757 758 Next Last