New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Sony Ericsson Offers Display Modularity, Options From "Do It Yourself" to "Do It For Me" A Q&A with Jeff Palmer of Pep Boys Kool Lights Up to Reclaim Menthol Position Heineken Keeps the Party Going With P-O-P Dr Pepper Joins the Cola Color War Classic Movie Posters Inspire Never Compromise Putter Campaign Ed Wood meets Tiger Woods ... A Brand New Bag for Samsonite Samsonite uses P-O-P to pursue casual & sport bag markets Reebok Hits Music Stores With Shoe Display First Previous 728 729 730 731 732 Next Last