Family Dollar tied in to Unilever’s Feb. 14 FSI event with a full-page feature in its concurrent circular promising $2 off a future shopping trip via the retailer's Smart Coupon program.
Sam’s Club tied in to Procter & Gamble’s Jan. 31 brandSaver FSI event by promoting more than $34 worth of Instant Savings on P&G brands as well as the manufacturer’s P&G Good Everyday cause-focused rewards program.
