Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. Canada Dry Taps Cost Efficiencies for Holiday Displays 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies R.J. Reynolds Thinks Green for New Smokes More "Pleasure to Burn".... Bristol-Myers Squibb Customizes Displays for Wal-Mart Korbel Aims for Younger Brandy Drinkers Hall of fame Profile: Steve Spetnagel A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola Perrier Rolls Out Wood Displays for Calistoga Bottled Water First Previous 652 653 654 655 656 Next Last
