Peanut Riesen Creates New Reason for P-O-P All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Dole Invites Consumers to "Chug A Fruit" Pall Mall Reintroduced With New Package, P-O-P Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Customer-Loyalty Programs Offer Potential, Challenges Changes at the Point-of-Sale for Tobacco Following the 1999 Tobacco Billboard Ban Closing the Gap As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. First Previous 654 655 656 657 658 Next Last
