Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.
With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo.
Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.