Retail Intimacy, Part 12: Walmart: How to Win Now With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win. Beringer Debuts Wine Tasting Strips Brand addresses shopper challenges common to the category through test at Kroger Southeastern Grocers Gives Wounded Warriors Independence Studying the Use of Mobile in Shopper Marketing GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing CVS Serves Up Summer Beauty Experiential Marketing at Retail Manufacturers partner with retailers to engage consumers in and away from stores Trends in Experiential Marketing Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline Meijer Bulks Up on P&G Beauty Brands Mars Spreads 'Funshine' at Walmart 7-Eleven Celebrates a Mobile Birthday First Previous 179 180 181 182 183 Next Last
