Rite Aid tied in to Procter & Gamble’s Aug. 26 brandSaver drop with an email blast, a home page leaderboard ad on riteaid.com and features in its concurrent circular promising wellness+ cardholders $10 in BonusCash.
Procter & Gamble sent out a back-to-school-themed email to members of its P&G Everyday online community on Aug. 28 dangling $3 off a first Gillette on Demand purchase.
Procter & Gamble has pledged to donate $1 (up to $45,000) to ShopRite's "Partners in Caring" hunger-fighting program for every time the retailer's Aug. 13 Twitter update promoting the effort is reposted.
CVS/pharmacy tied in to Procter & Gamble’s Aug. 26 brandSaver drop throughout its concurrent circular with multiple features offering ExtraCare loyalty cardholders various deals and incentives.