Walgreens promised Balance Rewards members 25% off an online or in-store purchase while also dangling 25% off an online purchase to non-members of its loyalty program – an atypical tactic.
Nearly eight months after first launching loyalty program “Obsessie” with L’Oreal USA’s Essie and five months after its re-launch, CVS/pharmacy is taking to its circular to further promote the program.
For cough and cold season, Ahold Delhaize's Hannaford united OTC brands from manufacturers including Procter & Gamble and Johnson & Johnson alongside Ahold's CareOne private label on a quarter-pallet display.