Co-Marketing

From Chain Store Age, Feb. 22:

7-Eleven is giving Kellogg Co.'s new Rice Krispies Treats "Snap Crackle Poppers" secondary merchandising space on custom floorstands that tout the "vanilla creme" flavor as an exclusive.

Walmart is tying in to tax season by uniting products from multiple brands on a bright green “one-stop tax prep shop” pallet display.

Target is stocking 4K ultra-HD and Blu-ray versions of 20th Century Fox's Bohemian Rhapsody packaged with an exclusive 24-page gallery book.

Walmart is once again tying in to dry-skin season in February by uniting products from a variety of skin care brands on a pallet display positioned in Action Alley.