A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Turning Global Packaging Chaos Into Brand-building Unity Automotive Design Influences Product, P-O-P Imperial Home Decor Customizes Displays for Lowe's Sazerac Ships Party Kits to Bars Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Closing the Gap As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. Sherwin-Williams, Disney Paint the Town Disney characters highlight decorating accessories units at mass merchants and home centers First Previous 393 394 395 396 397 Next Last
