Dollar General indirectly tied in to Procter & Gamble's January brandSaver FSI event with features in its concurrent circular dangling digital coupons for P&G brands.
Albertsons Cos.' chains this month paired private label Lucerne with Mondelez International's Oreo for a Just for U digital coupon, dangling free or discounted cream cheese with purchase of two Oreo packages.
Nearly eight months after first launching loyalty program “Obsessie” with L’Oreal USA’s Essie and five months after its re-launch, CVS/pharmacy is taking to its circular to further promote the program.