Walgreens used two features in its July 7 circular to promise 10,000 Balance Rewards bonus points with purchase of $30 in qualifying Procter & Gamble products.
Ahold Delhaize’s Giant/Martin’s chains tied in to Procter & Gamble’s July 7 brandSaver FSI event with features in their July 5 circular promising loyalty cardholders $15 in savings with purchase of $50 worth of participating product in a single transaction.
