Sweets Sales Get Sweeter Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P. New Thoughts on Fresh Merchandising Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. Pepsi Sings Blue with New Launch Med Supply Displays Adopt Less 'Clinical' Look Rethinking Paint Cans New package design tackles usage problems and improves display opportunities Colorado State Lottery Hits the Road with Chevrolet Floorstands Boost Bluegrass Sales A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Heineken Keeps the Party Going With P-O-P Effects of Shopping Information on Consumers' Responses to Comparative Price Claims An abstract from the Journal of Retailing (Volume 78, Issue 3) Instant P-O-P from Dexter Shoe Dexter shoe displays pop open in seconds Scooby-Doo Makes Retail Splash Minute Maid targets families and tweens with two Scooby-Doo promotions First Previous 398 399 400 401 402 Next Last
