Packaging Strategies: The Art of the Shipper Selling better with graphics on shipping cases, trays and multi-packs A&P, Kraft Work the Perimeter No Summer Vacation for P&G's 'brandSaver' Tower Records Parties with Beastie Boys Shaw's Pitches Sweeps with Unilever Menards Caters to Holiday Drivers Gillette Hits the Road with Young Guns Eckerd Makes Plans with P&G, Maybelline Goodyear Rolls Out P-O-P, Store 'Zones' Barton Delivers With Tsingtao Take-Out Dangler U.S. Bev Plays Up Beach P-O-P The Billboard Effect Simple graphics can create powerful packaging for club stores First Previous 371 372 373 374 375 Next Last
