Publix tied in to Unilever's Jan. 1 FSI event with a New Year's-themed, full-page feature in its Dec. 31, 2016 coupon book dangling a $10 store gift card with purchase of $30 worth of Unilever personal care products.
Meijer tied in to Procter & Gamble's Jan. 1 brandSaver FSI event with a feature in its Jan. 1/5 circular offering $5 off the purchase of $25 worth of household products or $20 worth of health & beauty brands.
