Procter & Gamble's new Always Discreet Boutique underwear enjoyed secondary placement on an endcap display at Meijer accompanied by shelf tags offering a "buy 1, get 1 50% off" deal.
Ahold Delhaize's Food Lion partnered with Dr Pepper Snapple Group's 7UP for a sweepstakes awarding 25 copies of the cookbook Trisha's Table by country musician and Food Network star Trisha Yearwood.