Procter & Gamble is enjoying the spotlight on Samsclub.com, with a home page carousel ad and display ads plugging the club’s Oct. 24 “Instant Savings” booklet drop by highlighting “health and beauty essentials” from select brands.
A variety of Procter & Gamble’s Vicks products are enjoying secondary merchandising space at Walgreens via an account-specific floorstand promising shoppers 2,000 or 3,000 Balance Rewards points with purchase of two eligible products.
Dollar General and SC Johnson's Glade are tying in to the Nov. 2 theatrical release of Walt Disney Pictures' The Nutcracker and the Four Realms with an endcap display stocking scents inspired by the film and offering $2 off an $8 brand purchase from Oct. 1 to Dec. 23.