Meijer tied in to Procter & Gamble's April 1 brandSaver FSI event with a pair of features in its concurrent circular offering $5 off a future receipt with the purchase of $20 worth health and beauty brands or $25 worth of household products.
Circle K deployed an Easter-themed missive on March 31 spotlighting SKUs from Mars Inc.'s Twix, M&M's, Starburst and Snickers under a "put all your eggs in one basket" message.