Design Firm or Manufacturer? P-O-P Purchasing: What Lies Ahead? Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Miller Shows Its Cool Small, Select Group Speeds the Process Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found Trebor Bassett Introduces Fruitang Fruit Chew Displays Rhino Head Draws Attention for Introduction of Hornsby's Draft Cider Stroh's Brews Up 'Retro' Look for Schlitz Beer Versatile Display Presents Portable Tools American Water Heater Goes Low-Tech to Simplify Selling First Previous 574 575 576 577 578 Next Last
