P-O-P Touts Gore's 'Guaranteed to Keep You Dry' Apparel Line Philadelphia Inquirer Targets Higher Newspaper Sales Taco Bell of Central Florida Promotes Tie-ins with Vinyl Clings Retail as Collaborative Marketing Medium Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium. A&W's Munster-Size Promotion Treats Shoppers to Halloween Fun Hall of Fame Profile: Cathy L. Barclay A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp. P-O-P Logistics: Getting from Point A to Point B And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges. Wooden Cigarette Display Recalls Smoke Shop Era Wilton Offers Display Versatility Purina Launches "Incredible Dog Food, Incredible Dogs" Promotion First Previous 548 549 550 551 552 Next Last