Forming Strategic Alliances As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts. Tasco Worldwide Countertop Aims for Target Shooters and Hunters Miller and the NFL Comparison Methods for Identifying Heavy Users Trek and Visa Launch Joint Venture New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. New Titleist Tower Design Reduces Costs, Increases Placement Korn Display Ships Prior to Concerts Hey, Is That Your Old Rag Doll? Lantis Eyewear Rolls out Floor Merchandiser to CVS Stores ScubaPro Helps Retailers Put Swim Fins on Display First Previous 544 545 546 547 548 Next Last