Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Small, Select Group Speeds the Process Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found P-O-P Material Critical Paths How long it takes to make each component plays a key role in how fast the display can be in the store P-O-P Purchasing: What Lies Ahead? Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur Miller Shows Its Cool Pringles: Can't Stop Selling 'Em American Water Heater Goes Low-Tech to Simplify Selling U.S. Tobacco Revisits Concert Promo for 1996 Rhino Head Draws Attention for Introduction of Hornsby's Draft Cider Versatile Display Presents Portable Tools Pittsburgh Brewing Launches Black Jack Black & Tan Trebor Bassett Introduces Fruitang Fruit Chew Displays First Previous 479 480 481 482 483 Next Last
